The premium segment. The most loyal patient.
For the professional, coloured multifocal lenses represent the highest value-added offering in the entire Desìo catalogue: they require careful fitting and structured follow-up, but they generate the highest average basket and the most loyal patient. Those who find the right multifocal tend never to change it. Qualimed supports the professional with dedicated fitting training and consultation tools to make it easier to recommend them to presbyopic patients already wearing clear lenses.
Presbyopic patients between 45 and 65, already wearing clear or single-vision contact lenses, who are beginning to struggle with near reading. Often resistant to progressive spectacles for aesthetic or practical reasons: the Desìo coloured multifocal is the ideal answer to both the corrective need and the wish to maintain a youthful, well-groomed image. High propensity to spend and to purchase on a planned basis.
Multifocals require a variable neuroadaptive adjustment period (typically 1–2 weeks). It is essential to manage patient expectations from the first appointment and to schedule check-ups at 1 and 4 weeks. Choosing the correct addition and pupil centring are critical to the success of the fitting. They are not recommended as a first product for those who have never worn contact lenses.
The ideal moment is during a check-up with a presbyopic patient who already wears clear lenses and shows dissatisfaction with reading glasses. The aesthetic appeal of Desìo colour lowers resistance to changing product and makes the recommendation immediately attractive.
The highest-value product in the Desìo catalogue: an offering that rewards both patient and professional, with every purchase.
Those who find their coloured multifocal do not change it. Very high retention, punctual reordering, a long-term relationship with the optical store.
Very few brands offer coloured multifocals: Desìo is a differentiating proposition that patients will struggle to find elsewhere.
Do you see well at a distance but struggle up close? With Desìo multifocal lenses you can correct presbyopia and have the eye colour you have always dreamed of, all in a single lens. No reading glasses, no compromise on aesthetics. Just beautiful eyes, at any distance. The progressive profile guides your gaze from distance to intermediate and near with a gradual transition, without jumps in focus. In the first few days a short adaptation period is normal: your optician will guide you in choosing the addition and through the check-ups, until you find the right balance for your day.
For presbyopic wearers who want to correct difficulty with near vision while maintaining good distance vision, without giving up eye colour.
Yes, usually a few days or a couple of weeks. It is important to attend the check-ups scheduled by your optician-optometrist in the initial phase.
For many wearers yes, in everyday life. Suitability and outcome depend on the individual assessment carried out by the professional.
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